Rumores Buzz em Otimização de anúncios

Rumores Buzz em Otimização de anúncios

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The prices are negotiated on a cost per thousand impressions, so the advertiser isn’t paying based on uptime or even dimensions. Instead, they’re paying for the amount of times, in thousands, that their ad is seen.

RTB with its precise targeting has made online advertising more efficient for publishers as well as advertisers. It helps advertisers achieve better ROI on their marketing budgets, whereas through monetization of remnant ad inventory it contributes to higher revenues of publishers. These are just two of the many benefits of RTB for the online advertising ecosystem.

Ad Exchanges offer many benefits for both publishers and advertisers. They provide publishers with a way to manage ad position on websites, ad formats, customized styling, such as fonts, colors and other parameters. They also allow them to manage CPMs, apply sophisticated filtering and sell excess ad inventory.

Real time bidding allows for faster and more efficient buying for advertisers. They are able to have more control over their buying, which cuts down on wasted ad impressions by serving ads to relevant audiences and minimizing ad fraud risk—making it cost-efficient, as well.

This RTB process ensures that ad inventory is sold at the best possible price fairly and transparently, benefiting both publishers and advertisers by efficiently matching supply with demand.

RTB ecosystem consists of several types of parties that typically participate in the RTB process (see Figure 1):

Real-time bidding can be compared to a stock market, where the amount of demand at the moment determines the price of a stock. With real-time bidding, publishers set the floor price for an ad, but the demand still determines the final price.

Still not sure whether you should sell or buy ad space through real-time bidding? We go over the pros and cons below.

If you have ad inventory to sell, then signing up on a Supply-Side Platform is essential to take advantage of the real-time bidding process. You don’t have to speak with any advertisers, negotiate prices, or do any of the manual work that’s typically associated with account management.

Because the RTB process is so technical, it can be confusing even for those with extensive experience in the advertising industry. Understanding what RTB is and how it works can help you optimize your advertising strategy and more info benefit your bottom line.

Plataforma do Marketing Digital com as principais funcionalidades, de modo a introduzir em prática todo o teu saber.

Atualmente, a publicidade online é uma DE principais formas de aumentar a visibilidade das companhias e de atrair novos clientes. 

In RTB programmatic, the RTB auction is the core process. It ensures that the highest bidder wins an ad impression on the publisher’s media. It's also called an open auction since any publisher and advertiser can participate in it. The platform that hosts open auctions is called RTB exchange or ad exchange. It communicates with supply-side platforms (SSPs) — software used by publishers, and demand-side platforms (DSPs) — software used by advertisers. From SSPs, ad exchanges collect data about impressions available for sale in the form of bid requests. From DSPs they solicit bid responses showing how much companies are willing to pay for their banner or video to appear on the suggested ad space.

Amazon DSP is a demand-side platform that allows you to programmatically buy ads to reach new and existing audiences on Amazon or third-party destinations.